FutureHotel Digitalization Borkmann Frauenhofer InstitutIf you would like to find out how to make a hotel most viable for the future and position it successfully in a highly competitive environment, the FutureHotel conference is the place to be. The conference takes place on 21 July 2015 and brings together experts from research and industry. This includes hoteliers, partners from the industry and researchers, all of which will present their unique contributions at the Fraunhofer Institute in Stuttgart.

The conference will include a discussion panel, talks and select tours through some of the Institute's most innovative FutureHotel laboratories. One of the conference's main focal points will be the mobile guest experience. In exploring this issue, contributors will question the relevance of the digitalization trend to the hotel sector and explore the opportunities it presents.

The possibilities presented by the increasing trend towards ever greater mobility will be explored in even greater detail by Philip von Ditfurth, one of hetras' managing directors, who will also discuss concrete application examples. Von Ditfurth strongly believes that professional market data analyses have the potential to generate substantial benefits for both hotel operators and guests. This belief is based on actual experiences of successfully implementing cutting edge PMS systems. As part of this discussion, von Ditfurth will explore the question of which other systems are also involved, what exactly to take into account, and of associated challenges.

The digital hotel of the future will form another of the conference's focal points. The Fraunhofer IAO's researchers' main focal point has always been to investigate potential future developments in the hotel sector. This conference will therefore also be used as platform to present those of their findings and insights of potential benefit to all hotels - large and small. In exploring these issues, the focus will always be on sustainable development as the foundation of sound entrepreneurial decision making.

Date: 21 July 2015

Venue: Nobelstraße 12, 70569 Stuttgart, lecture rooms A and B

Organiser: Fraunhofer IAO, Stuttgart, and the German Association for the Promotion of the Hotel and Restaurant Industry in Baden-Württemberg

For more information, please visit http://www.iao.fraunhofer.de/images/veranstaltungen/futurehotel-2015.pdf





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