Net Affinity’s booking engine processes and analyses tons of bookings every day. Looking at that data, they realized they’re sitting on a whole lot of information on booking patterns for independent hotels: the pile of gold beneath the mountain of numbers. So, they decided to do a little digging. Today, they are sharing, the most interesting booking patterns of the last quarter of a million bookings to go through their booking engine.

This will tell you who books, how they book, and when they book.

The most surprising feature they found was the fact that over one-fifth of all bookings were made on mobile. That’s extremely significant, and way up from where their data had mobile bookings a year ago.

Why is it such a big deal? It’s one more piece of the puzzle confirming the shouting that every digital marketing blog and company – yes, ours too! – has been doing for the past few years about the mobile revolution.


Mobile is important then ever

Mobile is important both in the wider field of travel and for independent hotels. Mobile bookings aren’t a phenomenon for big chains or OTAs to claim alone – they’re sweeping independent hoteliers too. This is partially due to more hotels making sure their websites are responsive on mobile and optimising for conversions on those devices. It also has to do with technology improving, potential guests getting more comfortable with their phones and tablets, and the many and varied ways there now are to pay on mobile.

Netaffinity has also uncovered booking patterns by age, by gender, by month, and much more. For the rest of the valuable data they dug up in their analysis, check out the infographic here.


Focused exclusively on the hotel sector, Net Affinity has collated the brightest, most commercially focused, experienced and passionate team of online marketers, account managers, designers and developers whose combined skill set ensures our clients online success and continued growth. We created this blog because we wanted to share our expertise with you, and offer you the knowledge that over 15 years experience in the hotel industry has given us.


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